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Short & Long Term Solutions for Web Log Marketing, Campaigns and Blog Outreach for the Natural Products Industry!

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TheOliveParent Brand ~ Empowering Parents, Women and Families to live lives by all natural means necessary

Certified Organic Skin & Body Care Started with her, Meet The Mother of EcoBeauty!

Driven by the need for pure products, Narelle Chenery created the first certified organic skin care range to food grade standards still unrivaled today! RSVP to learn more about Miessence and this dynamic lady!

Featured Post: 4 Ways to Build Brand Loyalty

Long before businesses realized the explosive potential of this new "alternative media", social media was a virtual gathering place where people could express, interact and share ideas. Herein lies the essence and integrity of social media, the ability to express one's self...Read More

Friday, October 25, 2013

How #Bloggers Can Support #I-522–Our Right to Know

It’s difficult as a blogger to decipher the companies we want to recommend and promote to our audience, especially if all we have is their word. 

If you are a mom or dad blogger that reviews products and closely watches/supports 1-522 in Washing to label GMOs, you can support the initiative and empower your readers by reviewing products by companies who support our right to know.

I must say, I was disappointed to see Plum Organics on the list of companies contributing against I-522, but not surprised…it was recently purchased by Campbell’s.

I’m thrilled to see Frontier Coop supporting our right to know! You can read my review of this awesome company here.

Friday, October 18, 2013

As SEO Dies a Certain Death, SEO Marketers are Getting Savvier–Are Bloggers Being Deceived?

With page rank drops heard around the world, many bloggers and site owners have felt the wrath of Panda and Penguin penalties. Like me, many bloggers are adopting no “do follow” links policy when working with companies. I do not allow for do follow links in any capacity in an effort to maintain the integrity and quality of my blog. I don’t even apply do follow links to sites that I do own and operate separately. The only time I do follow a link is when referring to another page or post on my site. The results have been pretty good. I’ve maintained my PR status and gained more traffic. I often wonder about those who have built a career around do follow link building will do, now that SEO has died a certain death, and the age of social media marketing has arrived.

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Are Guest Bloggers Really Who They Say They Are?

What I can say for sure is that they have become more savvier, if not more aggressive. I have experienced quite a few SEO marketers bordering on the fringes of harassment with constant trips to my blog to publish badly written comments with hyperlinks, clearly ignoring commenting policy. One such person was so aggressively insistent on publishing hyperlinks, I had no other recourse, but to contact the site he was trying to link to in an effort to stop the ridiculous attacks. He has not since been back.

Recently, I’ve been alerted to a new tactic that I believe has been deceptive to bloggers and site owners alike. Let me explain. This is a true story. Actual names have been changed.

A few months ago, I was contacted by someone, we’ll call her Mary D., who claimed to be a freelance writer and wanted to pen a guest blog. Her only request was that she would be allowed to link to her website and in return she would promote the post via a “social media campaign”. She reiterated that she did not want to be paid, although I never heard of the practice, she simply wanted exposure for her site. Mary directed me to her very impressive profile page which displayed samples of her equally impressive writing. Her writing had relatable content that I thought would be a good fit for my site and readers. I asked Mary where the links would be headed to since she did not indicate a site and what exactly the social media campaign would entail. She explained that she would link to two sites, one was XYZ pharmacy and another was a retail site of sorts. Odd choices I thought, but her writing was that of quality. I replied with my stipulations of no-follow links and never received a response back.

Last week, I received another request for guest posting. Valerie C. was her name. The email dripped with Deja vu. Valerie, like Mary had x amount of children. One with special needs. And like Mary, Valerie was just a simple freelance writer who was simply looking for exposure for her site. However, Valerie asked to link to her company in her author bio. I did a quick search for my email correspondence with Mary and noted how remarkably similar the pitch was, right down to the email subject heading. I decided to investigate.

When I landed on Valerie’s site, my jaw dropped. The profile picture I was looking at was the same profile picture of that on Mary’s site. Although both profiles read fairly the same, Mary’s profile indicated marketing and SEO skills. I decided to read Valerie’s sample writings. Which were, by the way, written on some pretty reputable sites. In the articles I noted two things; in her author bio in some articles, she uses Mary’s profile picture. She claims she is a freelance writer and writes for XYZ pharmacy, the same pharmacy, Mary said she would be linking to in her guest post for my blog.

Interesting coincidence.

I reviewed my email correspondence with Mary. I noted her email signature indicated she owned XYZ Media company (no direct link although). After doing a good old-fashioned Google search for XYZ Media, lo and behold Mary, with Valerie nowhere in sight, has several social media sites, including a Linked In profile!  Mary/Valerie’s picture along with her in depth profile explains her skills in Penguin Penalty removal and guest blog link building. It’s all crickets when it comes to being a simple freelance writer.

With full knowledge of the deceptive dual personalities, I replied to Valerie’s request asking what links she would be using in her post. I’ve yet to hear back from her. I don’t expect to. I’m sure she knows I was reading her (Mary’s) Linked In profile!

Clearly, the companies the hire XYZ Media are keeping their hands clean in this link scheme...for now. This deceitful, aggressive linking building method is completely disrespectful to the hard work and effort we put into our sites to ensure quality. Not to mention jeopardizing the quality of our content by misrepresenting themselves as an “author”, thus jeopardizing our reader’s trust in us with providing them with factual information from trusted sources.

By the way… XYZ Pharmacy has a page rank of 7. This unassuming website has an astronomical PR of 7! How many unsuspecting blogs and sites have been juiced for that page rank?

It is unethical. SEO marketers must disclose any relationship they have with any links or companies they intend to promote, just as bloggers are required to disclose any promotional relationship to their audience. We have the right to accept or deny any links with full knowledge.

Bloggers and site owners, my advice to you, if you have not adopted a no-follow links policy, I suggest you do. Be fully aware of what links will be published and who they direct to. This is a fantastic way to weed out marketers with unethical motives, potentially saving your site from any potential penalties from Google. Work with companies that are just happy to have the exposure you provide.

Businesses, my advice to you… learn to optimize your own site and put forth your own effort into writing that unique, quality content that brings the boys to the yard. The simple and best way to optimize your site….give Google what it wants, common-sense, relevant, ethical, non-page-rank-manipulating content. It’s just that simple. You can even hire a blogger to blog for you! I promise you, hiring spammy, grammar-broken commenters reflects poorly on your business. You’re actually paying to have your reputation smeared.

Optimizing your site without questionable SEO marketing services may not be the quickest way, but it is the right way. If you do not have the content that lands you on the first page of a search of relevant keywords; then you do not belong there. Period.

 

 

Please note: It is against my personal policy to “call out” anyone publically. If you are familiar of the person I speak of in this post and would like to comment, I ask that you maintain the persona I’ve created in this post. It was with great dilemma I’ve decided to write about my personal encounter with XYZ Media. The actions of XYZ as I’ve experienced and seen through my preliminary investigation compelled my responsibility to warn publishers like myself of these deceptive tactics.

Thursday, September 19, 2013

Updated Offer: Socially Responsible Blogging Opportunity from Nordic Naturals!


What’s Essential™ School Supplies Giveaway -- September 20 to October 31, 2013
Schools Can Win $3,000 to Purchase School Supplies!

Nordic Naturals, the #1 fish oil in the U.S., is committed to giving each generation what it needs to grow healthy and strong. In addition to manufacturing premium omega-3s—which research shows support learning and focus—Nordic Naturals will provide one lucky school with $3,000 to spend on essential school supplies.

Starting September 20, 2013 and continuing through October 31, 2013, anyone can nominate a school in the Nordic Naturals What’s Essential™ School Supplies Giveaway. Grade schools, middle schools, and high schools are eligible to win. The first 500 schools entered and verified will receive a complimentary copy of Amazing Grades by Pat Wyman for their school library. In November, one school will be randomly chosen (via Rafflecopter) to win the grand prize—a check for $3,000

How It Works
Entries will be accepted on Nordic Naturals Facebook App. Entrants will be asked to provide the following information:
  • Name, address and phone number of their favorite school (Note: School must be in the 50 states or Washington DC)
  • School level (grade school, middle, or high school)
  • Name of person submitting the entry
  • Relationship to the school (faculty, parent, employee, friend, etc.)
  • Contact information
Each person may enter their favorite school only once, but more than one person can nominate a school. In fact, families and faculty are encouraged to get the word out to their communities. The more nominations a school receives, the greater its chances of winning.
In addition, the first 500 schools to be nominated and verified will receive a copy of Amazing Grades, 101 Best Ways to Improve Your Grades Faster by Pat Wyman.

Socially Responsible Publishing Opportunity!

We are looking for 30 to 40 mommy and daddy bloggers in addition to moms and dads who operate green, crunchy, health and wellness, education and fitness blogs along with the following criteria:
  • At least 500 Followers on Facebook & Twitter each
  • Good Writing Skills
  • You must reside physically in the US and operate a blog that caters to a US audience.
  • You must not have reviewed for Nordic Naturals within the last 4 months.
Post should include...
Incorporate the What’s Essential School Supplies Giveaway information. Here are a few things your post can contain:
  • Nordic Naturals is the #1-selling fish oil in the U.S. The company has many options for children and for adults in many different delivery systems.
  • Omega-3 fish oils have been proven to support brain development, learning, and focus.
  • Nordic Naturals is committed to giving each generation what they need to grow healthy and strong.
  • The What’s Essential™ School Supplies Giveaway supports families, children, and schools.
  • Friends and family are invited to nominate a school via a Nordic Naturals Facebook app.
  • Elementary, middle, or high schools are eligible for nomination. (Definition of school: Any public or private elementary school, middle school or high school which qualifies as a "school" under the laws of the state in which it operates.)
  • Nominating period is September 20—October 31, 2013.
  • In November, one school will be selected at random to receive a check for $3,000 for school supplies.
  • 500 nominated schools will receive a copy of Amazing Grades, 101 Best Ways to Improve Your Grades Faster by Pat Wyman. This book is a great resource for schools, teachers, students and parents. Read here to learn why!

Compensation Package
  1. What’s Essential T shirt
  2. Ultimate Omega Junior Soft Gels
  3. Ultimate Omega soft gels for mom and dad
  4. Nordic Naturals activity coloring book
  5. Swag bag
Publishing Opportunity ends 10/9/13
Sign up here to be considered.

Once you have been accepted, you’ll receive further information. Only bloggers who have been accepted into the blogger program will be compensated for published links, please make sure you sign up and are accepted prior to publishing your post. Thank you!







Monday, September 2, 2013

Unique #EcoFriendly Product Review Opportunity & More! - Closed


Offered by TheOliveParent Organics, in partnership with Miessence.

Miessence, a true trailblazer, produced the world’s first certified organic skincare and body care in 2001 and since have perfected over 50 products to the organic food standard. Miessence has set the bar for truly organic, eco-beauty and are still unrivaled today!

Noted by A Distinctive Style magazine as one of four women making a difference in the world, Narelle Chenery, the founding director of Miessence, has been named the Mother of EcoBeauty for her breakthrough skincare formulations entirely certified to organic food standards. Driven by her passion and the desire to create pure, beneficial and active products, her journey started as a mom of three in her kitchen. After years of perfecting her products, Narelle’s victory was producing the world’s first skin and body care certified organic to international food grade standards. Products so safe, they are literally edible! Miessence boasts of organic credentials from Europe (IFOAM), Australia (ACO) and the United States (USDA Organic).
  • They are pure. Organic certification ensures a truly organic product. In addition, Miessence ingredients are not heated during processing. Products are cold-formulated, oils are cold pressed and raw. A proprietary cold emulsification process unique to Miessence, protects the delicate organic properties of the ingredients. Miessence bases their products in certified organic Aloe Vera, NOT water, making them highly concentrated. Because of this, only a little bit of product is needed, extending the product and its economical value.
  • They are potent. Miessence products contain 100% active, 100% beneficial ingredients. In comparison, a conventional product is considered “salon or professional quality” when 25% of the ingredients are active.
  • They are fresh. Products are handmade in small batches every 30 days and shipped directly to the consumer! Unheard of in this industrialized age! Typically manufacturers create large batches of products that will be stored in a warehouse somewhere between 18 months to 2 years (until supplies run out). From the warehouse, they are shipped to stores and sold to YOU!
As one of the first companies to be carbon negative, Miessence is a sustainable and green direct sales company, patterned after the early model of Dr. Christopher Hills, the Father of Spirulina. Dr. Hills deliberately chose a network marketing system to promote Spirulina, broad spectrum algae, as an efficient source of food and fuel for humanity. Since that time, common negative perceptions, exploitative, deceptive practices, and get rich schemes have tarnished the industry. Miessence, unique as the FIRST and ONLY sustainable network marketing business, resembles the grass roots-inspired, early model of MLM focusing on ethical business practices, exceptional customer service and unique products unavailable anywhere else in the marketplace. Miessence has a direct connection to Dr. Hills, read more about this here.

One of the many wonderful things about Miessence is that it employs an educational marketing model. As an Independent Representative of Miessence, I’m thrilled to be able to offer you a chance to review a product AND offer an educational webinar with an industry expert, to your readers! Not only will you be able to provide quality and valuable content from an SEO standpoint, you will also have the opportunity to earn commissions yourself! Many times, bloggers who love and promote a product create a sales point for companies. Now you’ll have a chance to earn a commission of those sales!

If you are interested in (1) Reviewing a product, offering your readers an educational webinar and/or (2) Becoming a Miessence Representative; I invite you to learn more at a live webinar with Narelle Chenery, Mother of EcoBeauty! The webinar will cover, Miessence, their mission, products and being an independent representative. There will be a live Q&A following the presentation. The webinar will take place October 2nd 8/9 PM CST/EST. Reply with your interest to RSVP.

Those who want to commit to a review and an educational webinar will need to attend the October webinar with Narelle. If you cannot make the date and time, a recording will be available to those who are interested in participating. I strongly encourage those interested to attend the live webinar for the chance to interact personally with Narelle! It’s truly a unique opportunity to connect with the founder of the company and the woman started it all!

Product Review & Educational Webinar Information
There are 20 spaces for the 10 day vitality challenge and 20 spaces for the skin care essentials (cleanser, conditioner, moisturizer). All products, except for InLiven Probiotic and Probiotic Skin Brightener are gluten-free. All of Miessence’s products are vegan except those that contain beeswax.

The Vitality Challenge includes a ten day supply of three certified organic, raw superfoods.
VitalityChallengeSachets
  • DeepGreen - Made with raw grass juice, not ground whole grass and blue green algae - Alkalises and detoxifies
  • BerryRadical - Antioxidant superfoods freeze-dried for potency. 4000 ORAC per serving
  • InLiven Probiotic - The world’s first certified organic probiotic, very rare in today’s market and industry. All 13 strains are certified organic. InLiven based on 25 years of hand cultured research resulting in a super breed of naturally-occurring Lactobacillus. Result-oriented. Our best selling superfood product.
  • All superfoods are Non-GMO, certified organic and raw. Learn more about the challenge here.
The Skin Essentials will include sample sizes of all four skin types; Balancing, SoothSkinEssentials-sRejuvenating, Purifying and Soothing. Each blogger will receive 3 of each type (cleanser, conditioner, moisturizer). Because the products are concentrated each sample should provide three days of use. With a total of least 12 days to experience all four types. Learn more about the Skin Essentials here.

Webinars offered alongside product reviews are:
  • Skin Happiness by Dr. Laura Koniver. Dr. Koniver shares her unique, holistic and intuitive approach to skincare. She’s known as the Intuition Physician www.intuitionphysician.com  - December 3rd 8/9 PM CST/EST
  • Superfood Nutrition by Narelle Chenery, Director of Miessence. Narelle will touch upon the state of our health and the essentials needed to reclaim our vitality. - December 11th 8/9 PM CST/EST
  • Label-Reading & Green-Washing by Alison Price, Executive Independent Miessence Representative. Alison will share her insights and knowledge on different certifying organizations, tips to decipher deceptively labeled ingredients and lots more compelling information. If you or your audience are label readers, this webinar is a must! - December 12th 8/9 PM CST/EST
You can choose to offer one or all of the webinars. I encourage those who will review the Vitality Challenge to offer the superfoods webinar and those reviewing the skin essentials to offer the Skin Happiness and Label-Reading webinar. The webinars are FREE. If you are not offered a product review, you can still consider the potential of becoming a rep and earning commissions by extending the webinar to your audience.

Product Review & Educational Webinar Timeline
Blogs selected for a product review will be sent their products the second week of October.
Posts should be live by mid November. Educational webinars will take place the first two weeks of December. Post guidelines and ensuing information will be provided. I will work individually with those who want to earn commissions on any potential sales from the webinar. Please consider the timeline to ensure commitment to the dates are conflict-free.

Sign up here to be considered for a product review and RSVP for the October webinar with Narelle Chenery.  I’ll follow up with a press kit that gives an overview of Miessence. Learn more about Miessence at TheOliveParent.Miessence.com

Have a question? Leave a comment.