The Olive Parent Media

Virtual Social Media Services for the Natural Products Industry

Learn More Contact

Services

Social Media Management

Manage your social media accounts with Hannah! Service includes, but is not limited to: publishing schedule management/planning, updates, and professional customer service.

Read More

Content Writing/Marketing

Targeted, niche-specific, keyword-rich well-researched articles for your blogs or site. Service includes web content maintainance and other related online content curating/sourcing.

Read More

Social Media Campaigns

If you need an expansive exposure boost for your business, a social media campaign may be just what you need. With an indepth experience with blog campaign coodination, Hannah can help your business, product or site become more visual on the world wide web.

Read More

Blog and Site Outreach

Word of mouth is still the way to go when getting your product noticed and building a relationship with respectable Influencers is an unmeasureable tool! This resource is good for sites and business with consistent updates and announcements. As a former mom blogger, I can engage, communicate and recruit sites that meet your needs to build the database of influencers you want.

Read More

Work

Friday, January 18, 2013

Publishing Opportunity With Nordic Naturals

Publishing Opportunity With Nordic Naturals

Nordic Naturals logo banner

This publishing opportunity was launched January 1st, but still has available spaces!

We're compensating participating Influencers with prize packs in 4 tiers. Tier 1 has been filled. The remaining Tiers are:
  • Book Amazing Grades, a Nordic Naturals What’s Essential T-shirt and a box of Nordic Omega-3 Jellies™ plus other swag
  • What’s Essential T-shirt, and a box of Nordic Omega-3 Jellies™ plus other swag.
  • What’s Essential T-shirt, and a box of Nordic Omega-3 Jellies™ plus other swag.
There are only a few spaces left in Tier 2.

We are looking to partner with 25 blogs to help spread the word about the What’s Essential Essay Scholarship. We are asking bloggers to share:
  • Their thoughts on the importance of adequate amounts of omega-3 fats to support learning and brain development.
  • The details of Nordic Naturals’ What’s Essential Essay Scholarship program.
  • Their published posts across all social media channels
Sign up here for consideration. Leave a comment if you have a question, or contact me at admin@theoliveparent.com (bloggers only please)

Post submission and Opp deadline: February 18th, 2013

Sunday, January 13, 2013

The Death of SEO, Egg-Stuffing, King Content & Superfluous Back Links

The Death of SEO, Egg-Stuffing, King Content & Superfluous Back Links

Hyper Text Protocol Transfer Picture on Blue Computer Screen Background
Google is constantly evolving to protect the integrity of it's search results. They have imposed a number of policies, one of them penalizing paid links that "DoFollow" to low ranking sites.



After being asked twice to remove links (unpaid, mind you) to different sites, I'm enlightened to the understanding that Google is now penalizing sites with too many back links as an indication of "manipulating" search engines.

So now what? What of the companies established in SEO expertise that promise to infuse links in blogs everywhere? I was constantly contacted by such persons as a blogger, who wanted to "insert" a link or "sponsor" a post. Admittedly, I knew very little of Google's policy when communicating with them. I always felt put-off by their requests and an agreement never really came to fruition.

Thank goodness for intuition.

I've since added a "Do Not Contact" of sorts directed to SEO strategists looking to buy links. If you're a blogger concerned about your page rank, I would advise you to avoid the same.

Have companies invested thousands of dollars towards search engine optimization only to have it possibly back-fire on them? Very possible.

But this is a very good indication that companies and bloggers alike shouldn't put too many of their eggs in one basket.

I include bloggers in this scenario, because of this perfect example: Google Friend Connect.

For years, bloggers invested time, energy and blog hops to increase their GFC numbers to proudly display the number of followers in order to attract sponsors and advertisers. GFC was a beautiful thing. You could connect with other bloggers and those who had a GFC profile, even more, you could create a quick newsletter, direct email marketing in other words, to your followers. The impact of GFC's ability to engage was pretty powerful. But then, the powers that be, decided that GFC had ran it's course. The blog sphere was in an uproar. Those who did not have Blogspot blogs, would no longer be able to display, or use their GFC. It was a very painful thing for those who had thousands of followers. Those who did have Blogspot blogs were still able to display their followers, but the ability for direct contact was lost.

Another example came to my attention recently. A business was encouraging reviews on their Facebook page. While I suppose they were trying to control the amount of back links to their site by directing reviews to their Facebook page, it's still a scenario of "egg-stuffing". Ultimately, Facebook owns Facebook...they've made that abundantly clear. If Facebook goes down, guess what, so do all of the glowing reviews.

By the way, does anyone still use My Space? ...Seriously... I'd like to know.

Spread out your eggs as evenly as possible, by deciding what nests would work best for your company in terms of social media. However, the indisputable fact will always be this; content will always be king. Google wants this and crafts policies specifically to preserve this royalty.

In light of Google's Big Brother stance on back links, you can still use the world wide web to promote your product, you should...it's the best platform you'll ever have. There are ways to incur honest reviews without back links, should you find yourself on Google's bad side in this regard. As mentioned earlier, I was asked to remove a review post because of superfluous back links. Instead of removing the post, a pretty good one that brought a reasonable amount of traffic, I removed the links and directed readers to their site this way:

www(at)yoursitehere(dot)com


Just give Google what they want...quality, ethical content. Do this by finding quality, ethical bloggers who will really LOVE your product and build a positive, mutual relationship with them. Better yet, create your own blog! Many companies are doing this to a great deal of success. Blog content is a effective way to communicate, engage and gain customers...if it's done correctly. A word to the wise, you'll want someone who has had direct experience in blogging and community-building, some one who understands FTC regulations, health disclaimers (if applicable), Facebook and Twitter policies for reviews and giveaways.

Google policy by Google policy SEO is dying a slow, but certain death. The new SEO is SMO...social media optimization.

Contact me for services and consultation.
Follow me on Twitter - www.twitter.com/theolivepmedia


Tuesday, January 1, 2013

Four Ways to Build Brand Loyalty Through Social Media

Four Ways to Build Brand Loyalty Through Social Media


Social media has been truly effective in creating brand loyalty. While social media can be a overwhelming venture, for many companies it has been extremely beneficial and well worth the work. It's important to understand this new alternative media for what it is and have a smart plan in place before launching your first public profile.

The basis, the foundation that makes social media is people. Long before businesses realized the explosive potential of this new "alternative media", social media was a virtual gathering place where people could express, interact and share ideas. Herein lies the essence and integrity of social media, the ability to express one's self. With this basic concept understood, here are four tips for building brand loyalty.

Sell a Product Worthy of Brand Loyalty
It may sound cliche`, but you must ensure that your product is one of quality. It's very natural to have some dissenters who will not like what're selling, but your product or service should contribute positively to the well-being of your customers in a unique way. The start of brand loyalty begins with you. By creating a product that people love and praise, you begin your social media experience on the right footing. So important is this principle, that I've made it a policy to work exclusively with companies who produce a quality product. It makes my work possible and effective as a social media specialist.

Create a Customer Service Policy
Social media begs transparency, it's imperative to establish a customer service policy unique to your social media accounts. Having a good customer service policy can contribute to brand loyalty and give you a plan of action when dealing with public inquiries of assistance or complaints. Customers LOVE swift, positive and solution-providing replies.  More customers, fans and followers are turning to social media when they need issues resolved and they expect answers. Having a plan in place will soothe ruffled feathers and encourage positive and happy community on your Facebook page or twitter timeline.

Market with Social Sensitivity
While many companies join the ranks in social media solely for the purposes of marketing and promoting their wares, you must stay true to the integrity of social media. Customers, fans and followers don't necessarily want to hear about your product all the time. Use your forum to show-off your knowledge and expertise in your industry. Share your companies' mission and belief with inspiring quotes and thoughts. Share pictures, ask questions that will allow you to learn more about your market and community. This kind of consistent engagement shows your followers how your business is operated. When done right, it encourages brand loyalty. Unless you're in the political or religious realm, avoid politics and religion. Your products and social media timelines should represent neutrality.

Samples and Product Reviews as an Effective Marketing Strategy 
Trader Joe's is my favorite grocery store. Not only do they sell unique, quality and organic products, but they have the Tiki Hut. The Tiki Hut is a station where they choose an item to sample. They always have a person managing the Tiki Hut who shares tips and ideas on how to use the featured product. Sixty to seventy percent of time, I walk away from the hut with the item in my shopping cart for purchase. The power of free samples encourages consideration and exploration of your product without risk to the consumer.

To truly harness the power of brand loyalty, providing a free sample to a web logger, better known as bloggers, to experience and share their recommendations would be reminiscent of Trader Joe's Tiki Hut manager. Even better as studies show that the savvy consumer researches a product online prior to purchasing and trust the opinions of strangers online over family, friends, brands and advertising. These findings make perfect sense. The smart customer understands that those without an invested interest in their purchase, will be the one to provide an honest, un-manipulated opinion.
Often times, consumers do not agree with friends and families, this leads them to seek the opinions and advice of others who are more like them.

Product reviews by bloggers provides real opportunities for customer acquisition in addition to brand loyalty. Often times, companies dismiss bloggers as people looking for freebies. It's important for businesses to understand that product reviews and samples are effective marketing strategy that can maximize their return on investing products to a blogger. Thus, they should consider generosity in providing product. This also encourages brand loyalty in web loggers, who are truly consumers with publishing power.

Blog

43 Billion USD Dollars
in Organic Food Sales in 2016
44 %
of US Adults are actively including organic foods in their diets.
83 %
of US organic product sales were made with branded items. Source: www.statistica.com

Let's Team Up!

Hannah Rhodes, CEO - Social Media Specialist
Content Writing and Marketing Portofolio
Social Media Campaign Portofolio
View Memes/Social Media Post Samples

Contact

Let's Talk!

Contact me for price quotes, service consultations and availability.

Address:

PO Box 2472, Glen Ellyn,IL 60138

Hours

M-F 10:30 am to 7:00 pm

Email:

We endeavour to return emails and web contacts within a 24-hour period.